Ocean Bottle
A technical overhaul for an award-winning sustainable brand to improve site performance and conversion.
The Challenge
Ocean Bottle, a global leader in sustainable hydration products, needed a significant technical overhaul. The site was experiencing performance bottlenecks that led to high bounce rates, particularly on mobile during major impact campaigns.
The Approach
During my time working with the Haydon Power agency, I reconstructed key parts of the frontend architecture using efficient Shopify Liquid and modern OS 2.0 features to minimize bloat and maximize speed.
- Optimized the critical rendering path to improve perceived load times.
- Developed lightweight custom UI components that replaced heavy third-party app scripts.
- Implemented a frictionless path to purchase specifically for their social impact initiatives.
- Utilized advanced Shopify Liquid logic to reduce server-side response times.
The Result
The overhaul resulted in significantly faster site speeds and a measurable reduction in bounce rates across all devices. The improved performance provided a stable foundation for the brand's high-traffic marketing campaigns and increased overall conversion efficiency.
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Let’s build your next store together. Whether it's a performance audit or a full technical overhaul, I'm here to help your brand scale.