ByPavo

The Challenge

ByPavo, an Egyptian fashion brand, needed a premium e-commerce store that could compete visually with international brands while handling local payment and shipping requirements. The goal was to elevate the brand's digital presence and drive measurable sales growth.

The Approach

I built a custom UI from scratch, focusing on a responsive, performance-first approach. This included optimizing the path to purchase with advanced UI elements designed to reduce friction.

• Custom responsive product pages with sticky add-to-cart functionality.
• Advanced variant UI with thumbnail swatches for better product visualization.
• Localized checkout experience with Egyptian payment gateway integration.
• Lazy loading and asset optimization resulting in high Core Web Vitals scores.

The Result

The new storefront delivered a +40% conversion rate uplift in the first month post-launch. The brand successfully transitioned to a premium digital-first identity, significantly increasing its online revenue.